How did you get into the apprenticeship – and what were you doing for work beforehand?
Alexander Walker (AW) - I originally went to sixth form in September 2019, but I found the subjects boring and quicky realised I didn’t want to go to university. I wanted more practical experience. By January 2020, I started looking for an apprenticeship. I came to London South East Colleges and they offered me an a place on the Level 3 digital marketing apprenticeship, which gave me the opportunity to work between three organisations, including Visit Greenwich and The London Chamber of Commerce.
What made you choose this apprenticeship?
AW - I saw the creativity and different things you can do and thought it was right up my street. I was always a bit more on the creative side at school and already had an interest and some experience in using social media and creating websites, which is a big part of digital marketing. I’ve always enjoyed making things and having the satisfaction of seeing the end product and putting it into real use. I’m also quite good at getting my head around using new technologies.
What does a typical day involve?
AW – Working across three organisations means my role is very diverse. Each day is so different to the other as organisation has different aims and goals. One week I could be producing flyers, infographics, newsletters and writing web articles. Whereas another day I could be taking photos, producing reports, or even assisting with events.
What kind of qualities do you need?
AW - The good thing about marketing is that there are so many different areas you can get involved in, which makes it appealing for lots of people. Social media requires a creative mindset and then there’s the analytic side of things for people who prefer strategy and working with numbers. It captures a lot of different skillsets.
What are the best things about the job?
AW - Being able to go to some good events and meet some amazing people. Following campaigns has also been very rewarding. Seeing how far I’ve come is one of the things I love most. Working with other people and contributing towards the growth of a business is really rewarding, too.
And what are the most challenging?
AW - Making phone calls – and making them consistently – was a challenge. I was a bit shy at the beginning of my apprenticeship and I didn’t know what to say. But like anything you do in life – practice really helps, and I’ve grown so much confidence now. Getting a balance between work and college can also be a challenge.
What would you say to someone considering taking an apprenticeship?
AW - I think if an individual isn’t 100 per cent sure on going to university, they definitely should look towards apprenticeships. When you commit to a degree, you might end up realising you don’t actually want to pursue a job in that area. Apprenticeships on the other hand give you real work experience. It can be a lot easier starting a job like that and figuring out what you like without committing yourself to three years of study and student debt.
Is there anything else you'd like to share about your apprenticeship experience?
AW - Working with three successful businesses has been so valuable to my career and has given me more knowledge and skills than I could have ever hoped for at my age. Also, being able to show that I have a recognised qualification at the end and savings from my monthly salary makes me even more confident for my future! The past two years has truly encouraged me to push myself further within the industry, without a doubt. Now I know how great my apprenticeship has been, I would strongly recommend it to anyone searching for their next step. Starting an apprenticeship is one of the best choices I’ve ever made.
Alex is on target to complete his apprenticeship in April 2022 with a distinction grade.
London South East Colleges trains over 1000 apprentices a year in a wide range of sectors. Visit LSEC.ac.uk/apprenticeships to find out more about the opportunities available.
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