George is a consultant specialising in strategic communications and education policy, with a background in journalism. He is associate director at Public First, a consultancy firm based in Westminster which helps policymakers and businesses make decisions firmly grounded in research about what matters to the public. He has worked across further and higher education with roles at the Association of Colleges and UCAS. As a journalist, George covered politics for the Press Association in Parliament during Brexit and COVID. He was previously an education reporter for the Times Educational Supplement and a local government reporter for newspapers in Norfolk and Suffolk. George lives in Lewisham with his partner Alex and enjoys running and cycling in his spare time.